Yield has created a powerful new multi-channel campaign for Knightsbridge Human Capital, their client’s first major brand initiative since the company was formed nearly nine years ago. Unique in the market, Knightsbridge’s seamlessly integrated human capital services model provides customers with strategic advice and customized services to align an organization’s people with their business strategy.
Using the Knightsbridge ‘K’ as a unifying icon, the ads demonstrate how Knightsbridge helps build stronger organizations through their ability to strengthen the people at their core.
The campaign will run in backlights at the new Porter terminal at Toronto City Centre Airport, newspapers, airline magazines, selected web sites and professional trade magazines.
Knightsbridge V-P Marketing, Leslie Carter commented, “Knightsbridge has a great story to tell, but despite our strong growth, the brand has largely remained below the radar. We believe this investment in marketing will educate Canada’s C-suite about the scope of Knightsbridge’s capabilities, which make us an ideal strategic human capital partner.”
“The campaign was built around the idea of the ‘K-Factor’, a term Knightsbridge had used internally to describe the qualities of a great Knightsbridge team member. We realized that the K could be a powerful branding device in the campaign, building strong brand recall and top-of-mind awareness while demonstrating specific areas of core strength for Knightsbridge,” said Yield Creative Director, Chris Torbay.
The campaign, which launched in February, will run nationally in English and French.
About Yield and Yield Digital:
Offering branding, advertising and digital marketing services, Yield’s clients include: Porsche, Deloitte, Knightsbridge, Thomas International, Ontario Telemedicine Network, Government of Ontario, Boost, Foster’s Wine Estates, Alpha Trading and Scotiabank International.
About Knightsbridge Human Capital Solutions:
Knightsbridge helps organizations strengthen the capability of their people to deliver results. Our seamlessly integrated teams of experienced specialists in Organizational Capability, Talent Search & Selection, Organizational Productivity and Career Transition provide customized solutions to deliver on your human capital needs. Knightsbridge has the people and services you need when you need stronger people.
Knightsbridge is Canada’s fastest growing human capital company, with 26 offices and 240 employees across Canada the U.S and the U.K. including Toronto, Montreal, Ottawa, Calgary, Vancouver, as well as Halifax, Moncton, and St. John’s through our strategic alliance with KB Robertson Surrette. We serve our clients globally through strategic alliances with Lee Hecht Harrison for career transition services and Amrop for global executive search.
