Kelowna, BC – Yield Branding, one of Canada’s longest-standing, owner-operated branding and marketing firms has opened a new office in Kelowna, British Columbia. The firm’s founder, Brad Usherwood has moved to the area to lead new growth for the agency. “Having spent a considerable amount of time in British Columbia over the years we saw an opportunity. The expansion has been part of a longer-term plan which started with the hiring of Robert Lewocz as Managing Director of the Toronto office last year. Having a footprint here will enable us to better attract clients from the region who have their own unique views and culture”, says Yield’s founder, Brad Usherwood.
The agency is planning on leveraging it’s 34 year track record and expertise across more than 20 industry sectors, working with more than 170 clients on 7,800 branding and marketing assignments. This will provide the market with a highly experienced, nimble and cost-effective brand and marketing partner with a proven track record of success.
Account management and creative resourcing for clients will be managed out of the Toronto office. Brad will lead local business development efforts in the region and still lead strategy and creative oversight for both offices. Our lead creative team, Gonzalo Briceno and Dany Saeed will take on more responsibility for creative assignments out of the Toronto office.
“We look forward to contributing to the vibrant local business community, helping the brands and businesses in the region grow and prosper. Kelowna is a unique and dynamic market that is growing and attracting a diverse set of consumers that are lifestyle driven, sophisticated and affluent that Yield understands and has experience marketing to,” says Robert Lewocz.
Since its inception, Yield Branding has been committed to delivering transformative branding solutions that articulate value and foster deep connections between brands and their audiences. The agency’s seasoned team of strategists, designers, and creative thinkers will continue to offer a full suite of services from brand identity development to comprehensive marketing campaigns through a boutique, high-touch client experience.
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For more information, please contact:
Brad Usherwood – Founder, Head of Creative & Strategy
busherwood@yieldbranding.com
(416) 565-7666
Robert Lewocz – Managing Director
rlewocz@yieldbranding.com
(416) 716-4832
