We are always thrilled to win creative awards but the impact a campaign has on the brand is even more important in our books. Below you’ll see what we won, and what the work accomplished.
Gold — Video Series Campaign
Silver — Health Medicine Video
Bronze — Video Direction
Bronze — Single Radio Spot
What it did for the Brand
The campaign was based on authentic stories of doctors helping their patients and used the emotive power of big cinema screens and “theatre of the mind” in radio to deliver maximum impact. A destination landing page was also created where the public could engage in the fuller stories of doctors talking about their most poignant patient experiences.
The campaign was summed up by the tagline: Doctors. Leading Patients to Better Health and launched in January 2020 running until it was replaced by COVID related communications in March. In only 2 months, however, it achieved:
Bronze — Corona Virus Response Campaign
Bronze — “Thank You” Newspaper Ad
Bronze — Promo Video
What it did for the Brand
The campaign, “Shine a Light for Doctors”, leveraged the ubiquitous smartphone flashlight to encourage people all across Ontario to salute doctors on Doctor’s Day. The omni-channel campaign used newspaper, TV, social, and earned media and generated:
Bronze — Integrated Campaign Consumer
What it did for the Brand
The campaign for this successful regional craft beer festival was based on FOMO. – fear of missing out. It’s only one day, once a year so heightening the need to buy tickets – or miss out, was essential. Results were terrific as the festival was voted the number #1 craft beer festival in the GTA.
The Summit Awards are highly competitive global awards receiving more than 4,500 entries from 27 countries. Less than 500 awards are given out. Typically, the awards recognize the creative achievements of small to medium-sized agencies with annual billings under $30 million. We appreciate all our clients giving us the opportunity to do award-winning work that builds their brands and grows their business.
Best regards,
Brad & Ted.
