The International Summit Creative Awards awarded Yield a total of four awards, two gold, and two silver, on behalf of clients, Porsche Cars Canada and the Ontario Medical Association. The awards receive more than 5,000 entries from 23 countries around the world and recognize the creative achievements of small and medium-sized agencies with annual billings under $30 million.
“It is easier to do break-through work when you’re working with the budgets of large multinational clients versus smaller clients with tighter budgets. We don’t have the luxury of big productions so often we have to be frugal, enterprising and creative at the same time to achieve great ideas, and our creative folks excel at this,” said Brad Usherwood Founder & Head of Strategy at Yield.
Yield’s Creative Director, Chris Torbay who led the work said, “These awards are particularly special because we had to work within the strict confines of the Porsche global brand, as well as breathe new life and attitude into a traditionally staid category like insurance for the OMA. We are very lucky to have clients who trust us and want work that stands out.”
Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for small to medium sized branding and creative firms.
| OMA Insurance | Insurance Marketing | Silver | “All For Doctors” |
| Porsche Canada | Billboard | Silver | “Rules The Bends” |
| Porsche Canada | Consumer Magazine Campaign | Gold | “Porsche 911 Model Refresh” |
| OMA Insurance | Business to Business Campaign | Gold | “All For Doctors Multimedia” |
For more information, please contact: Ted Nation, 416-588-4958 x245, tnation@yieldbranding.com
