Following new client wins from Blair Franklin, Cavendish Farms, Mud Hero and Hello Health, Yield has bolstered its strategic branding & account teams with the addition of three new staff members.
“Our focus was to build out the strength of our brand advisory, so we were very selective about the staff we wanted. We focused on individuals who are high potential strategic thinkers and planners,” said Yield President Ted Nation. Joining the Yield team include:
Jeff Robbins: A seasoned digital strategist, Jeff was most recently at Rosetta where he worked on Rogers’ digital strategy and execution. Previously, he had been at Ogilvy One and Publicis Dialogue where he managed the digital delivery for CIBC, Quiznos and DHL. Jeff works closely with Porsche, Cavendish Farms and Vale on all aspects of digital strategy and analytics.
Thomas Gaylor: Following an early career in financial management with the Investors Group, Thomas joined TBWA where he worked on Nissan as an Account Manager. Interested in expanding his strategic skills while remaining close to the automotive sector, Thomas joined Yield and now adds bright ideas to every aspect of the Porsche account.
Jayde Woodruff: Jayde joined Yield after gaining a business degree from the Ivey School of Business and completing an internship with Rosetta. With a keen sense of strategy and branding, Jayde is working with our Head of Strategy, Brad Usherwood on all Yield clients – most recently, Porsche, Hello Health and Mud Hero.
For more information please contact: Ted Nation, President at 416-588-4958 x245 or tnation@yieldbranding.com.
