Yield is sending an invitation out to selected marketers encouraging them to face their fears. The mailer arrives with the word FEAR prominent on the envelope. Inside, a gradual reveal is paid off when the recipient is invited to take the leap with Yield to ground-breaking new ideas that will transform their business.
“Yield has always been known as a pragmatic agency that faces up to tough challenges, gives clients the straight goods and helps them achieve market success. We consider ourselves to be fearless because we confront our fears instead of hiding from them. Solid strategy, research, knowledge of every channel and great creative allow us to lead our clients in bold new directions with confidence. When you instill that confidence, the fear subsides.” says Ted Nation, President of Yield.
The campaign will run in direct mail and on Yield’s web site: www.yieldbranding.com.
Yield works with 407 ETR, Porsche, Ontario Telemedicine Network, Scotiabank International, Thomas International, Deloitte, Knightsbridge, Foster’s Wine Estates and the Independent Pharmacists of Ontario.
