This video was the centre-piece of a campaign by Yield for the Ontario Medical Association to advocate for Ontario doctors’ plan to improve healthcare in Ontario.
[embedyt] https://www.youtube.com/watch?v=qK66iUQPuVU&ab_channel=YieldBranding[/embedyt]
The video encourages the public to visit betterhealthcare.ca where they can learn about the plan and lend their support. A paid and organic social media campaign has been running since the start of October and will continue until the end of November reaching the public across the province.
