Yield is pleased to announce that Robert Lewocz will be joining Yield Branding as Managing Director, effective May 29th, 2023 reporting to Brad Usherwood, the firm’s founder. In his new role, Robert will be tasked with spearheading the firm’s growth, strategic direction, operations and overseeing high level client relationships.
Robert brings to Yield an impressive 25+ year track record of success in branding, advertising, digital and traditional marketing, and business development across B2B, B2C and Not-For-Profit sectors.
Most recently, Robert was Vice-President with Junction59/3rd State where he led business development and marketing, resulting in new business wins, innovative marketing initiatives and stronger agency relationships across the group of agencies. Prior to that, Robert worked at agencies, Cheil, Mediacom, Cundari and St. Joseph’s Communication Content Group as well as media owner AutoTrader.ca.
“As we look to the future and the eventual retirement of our President, Ted Nation, we are delighted to have a professional with Robert’s management experience, entrepreneurial and business development track record come on board and take the lead. We feel Robert will be a terrific fit with our company culture and help lead Yield to greater future growth,” says Brad Usherwood, Founder.