The campaign will launch in 2013 as the first step in a multi-year awareness campaign including TV, radio, print and online leading up to Canada’s 150th birthday in 2017.
“We were very impressed with Yield and the disciplined approach they take to planning a major communications campaign,” says Ian Bird, President and CEO of Community Foundations of Canada. “This is the first time in our community foundation movement’s 90-year history that we are going to create a national awareness campaign. Our story is compelling and unique, but it’s one most Canadians have never heard. Yield’s experience in articulating brand stories for organizations in both the non-profit and private sectors made them the ideal partner for our campaign.”
