Ready to build your brand?

Be fearless, or be condemned to sameness.
Taking risk is key to differentiation.

Hold your story close,
because stories are powerful.

Then create from what you know,
not what you think.

Hire restless people.
The ones who think outside of a job description.

Put a stake in the ground, but be prepared to evolve it.

And never stop being new, or newsworthy.