The skinny

Following a competitive review, Yield was selected by Blair Franklin Asset Management for a major new strategic branding initiative.

Positioning a top tier law firm is tough. They are all very good, thorough and expensive.

Fifth Leg Wines approached Yield this spring to launch a new Australian wine into the Ontario market.

People love to learn more about their favourite wines, but very few have the opportunity – or inclination – to actually attend a wine tasting session.

Yield is sending an invitation out to selected marketers encouraging them to face their fears. The campaign will run in direct mail and on Yield Branding’s web site.

Yield has created a powerful new multi-channel campaign for Knightsbridge Human Capital.

Booze and cars typically shouldn’t mix. But after winning new accounts with Porsche Cars Canada and Wolf Blass wines, they’re making 2009 a good year for Toronto agency Yield.