ARHT Media
ARHT Media’s patented HoloPresence technology is a complete end-to-end solution that creates a sense of presence for audiences – as though the holographic presenter was actually live in the room. With no noticeable latency, ARHT Media makes two-way live communication with a 3D holographic presenter anywhere in the world possible.
ARHT was created with the idea that presenters don’t have to travel from Toronto to London to make an impact; they can powerfully reach audiences, build relationships, and motivate teams without leaving town.
Industry
— Professional services
— Technology
— Events
Branding to
— Be better understood
— Increase sales effectiveness
— Become known
— Grow marketshare
— Conquer new markets
Services
— Brand & value proposition strategy
— Website design & development
The Situation
ARHT Media is a global leader in holographic telepresence, the real time transmission of an individual or individuals beamed as a hologram(s) from one location to an event, any where in the world. The business growth had been modest due to the high capital investments required, the slow adoption of any new technology and the relatively high cost per event. The central challenge was lead generation, hampered by a dated website that lacked full integration with ARHT’s other marketing channels. Yield was challenged with articulating the ARHT value and brand strategy and expressing it a new, fully functional website.
Human Catalyst
Presenters want to make an impact whether they are live or virtual.
The Solution
Yield did interviews with key customer segments in Canada and overseas to gain insight around the key drivers and barriers for use of a hologram to stage a meeting. Given the relatively high cost per event, users wanted re-assurance that the holographic meetings would generate real impact, while resolving the issues around presenter accessibility to the meeting venue. We transformed this insight into the tagline: “Be there, as a hologram” literally expressing the experience of the user. The website was designed to create the magic and impact of the hologram in an online environment while ensuring that it worked as a virtual sales tool with forms to capture proposals, demo requests, media inquiries, investors and general enquiries. Each pillar of the value proposition was readily accessible on the homepage supporting the sales effort.
The Yield
Since the site went live, revenue growth for the company is up 20%, the result of increased leads and events staged versus 2021.