Greatness has no limits.
Yield conquered this year’s Global Summit Awards winning 8 honours including three prestigious gold awards. The 2022 Summit awards recognize firms with billings of less than $30 million and receive more than 4,500 entries from 27 countries. Each year, the results are highly competitive as less than 500 awards are given out. This year, three of our clients were honoured with awards along with an award for the Yield Holiday video.
Gold Award Winners
ARHT Media – Website Branding
ARHT Media needed to capture the magic and technological innovation of holographic telepresence that can bring presenters to audiences from locations all around the world. At the same time, the site needed to be a virtual sales tool able to move prospects down the sales funnel to a demo. Yield accomplished both these objectives compelling audiences to “Be there, as a Hologram”.
Read the full case study here.
IPEX – Video: Main Brand
As part of a major branding exercise for this leading PVC pipe manufacturer, Yield created a master video using their pipe as the metaphorical and literal connector between components of the IPEX story - quality, innovation, product support, and investment in production capacity. The video all pays up to the promise that IPEX is creating infrastructure that lasts.
Read the full case study here.
[embedyt] https://www.youtube.com/watch?v=OyZTndPea78[/embedyt]Ontario Medical Association – Website: Better Health Care
To set the stage for the launch of OMA’s Healthcare platform, Yield created this microsite that socialized the results of a robust province-wide research survey identifying the key healthcare issues that Ontarians had identified as needing to be fixed. These issues later became the planks of OMA’s Healthcare advocacy campaign.
Silver Award Winners
Ontario Medical Association – Microsite: Better Health Care
This microsite was the centrepiece of OMA’s campaign to mobilize the public to engage with their Healthcare platform. The site architecture presents the 5 planks of the platform while capturing voters' email/social contacts and encouraging them to share with their social networks.
Yield Branding: Video: Guide to Modern Manners During a Pandemic
A tongue-in-cheek ‘guide’ designed to provide a smile during the holidays. The video showed how to navigate holiday season parties during the pandemic poking fun at some of the COVID protocols while still presenting a safe message.
[embedyt] https://www.youtube.com/watch?v=lwNG0oZ63P0[/embedyt]
Ontario Medical Association – Public Service Campaign: Health Care Platform
Leading up to the provincial election, the OMA aired this highly emotional video in social media to help mobilize voters to push the political parties to adopt the planks of the OMA’s Healthcare platform that would remedy the shortcomings in the healthcare system.
[embedyt] https://www.youtube.com/watch?v=0uCxi7ivtCc[/embedyt]
Ontario Medical Association – Public Service Campaign: Health Care Survey
This campaign used an omni-channel approach to reach Ontario voters asking their opinion on the key healthcare issues of the day. The main focus was an on-camera appeal from the president of the association asking for the public to participate, juxtaposed against images of healthcare decay making the campaign both functional and emotional.
Bronze Award Winners
IPEX – Print Advertising: There’s light at the end of the project
This tactical print ad supported the Association of Chemical Engineers trade show where IPEX had an important presence. The ad introduced the pipe as a metaphor for the journey engineers take when specifying pipe and fittings solutions with the willing support of IPEX.
