Yield Branding

The International Summit Creative Awards awarded Yield a total of four awards, two gold and two silver, on behalf of clients, Porsche Cars Canada and the Ontario Medical Association.

Yield Branding is launching their first work for OMA Insurance.

To be a Challenger Brand takes fearlessness – the audacity to dream, the confidence to begin and the dedication to continue.

For Challenger Brands, the way they behave internally can be as important to their success as the steps they take with their external-facing efforts.

Just as genetic mutation is the driver of evolution, so do Challenger Brands create the consumer demand that drives our markets. Without Challenger Brands, categories stagnate. Market leaders stick with what got them there, and shy away from change or innovation. Consumers suffer.

It’s a tale as old as time. David & Goliath. St. George & The Dragon. Smokey & The Bandit. The Challenger Brand & The Market Leader.

Yield is thrilled to be entering into a partnership with Community Foundations of Canada to develop a national awareness campaign for the 187 Community Foundations across Canada.

Cavendish Farms From the Farm frozen potatoes has just launched their first ever TV campaign created and produced by Yield.

Yield was appointed recently as Cavendish Farms’ branding and advertising agency after a multi-agency competition.